Ideologies are a set of beliefs and ideas that are presented in a media text. Dominant ideologies are those which are accepted and understood by the majority of people as part of our culture and expectations.
O'Sullivan - underpinning most of the media, various powerful vested interests operate to ensure that particular representations are manifested.
Noam Chomsky - argues that the media serve the interests of the state and corporate power.
Hegemony - is the dominant ideologies that have been accepted in society. For example, murder is wrong. They're thought to be common sense opinions.
Gramsci - defined hegemony that those in power maintain control.
Althusser - argued ideology is forced in it's own right.
No comments:
Post a Comment